Should you use social media tools? Should social media be used to enhance your sales and get more eyeballs? How about a “social media campaign”? The simple answer to all these questions is no. Earned media (aka social media) should be practiced all the time. It should have an annual plan. It sho ...

HARVEY Norman electrical franchisee Scott Geddes believes advertising, customer service and a positive attitude are what’s needed during tough times. ...

Back in 2004, Texas Instruments (TI) noticed a problem in its customer service department, one that's typical in companies serving technical customer bases. Some of TI's main customers (engineers) buy and use some of the company's most technical products, such as digital signal processor ...

STRESS caused by problems plaguing Telstra's customer service and billing system is forcing the telco's retail employees and even some dealers into new lines of work. The Siebel-based customer and ... ...

STRESS caused by problems plaguing Telstra's customer service and billing system is forcing the telco's retail employees and even some dealers into new lines of work. ...